The Goat Farm- Hallister Development Takes Over
In 2010, Hallister Development finalized the purchase of the Goat Farm from the Haywood estate. Hallister Development chose to take a unique development strategy regarding its plans for the property. Instead redeveloping just the buildings, the company explored how to nurture and encourage an artist community, along the lines of the one that had occupied the space. Hallister realized very quickly that what made the Goat Farm different from other historic redevelopment projects was the community that had been associated with the Mill Complex.
Hallister Development began to actively court artists by completing the renovation of several of the old factory spaces into performance venues. One such space was named the Goodson Yard, an old factory space that was around 10,000 square feet. This space has been used for everything from concerts, to dance performances, to film screenings. In addition part of the income from rentals on the property is used to fund performances and exhibitions, allowing artists to showcase their works, while also being able to get paid. This model has helped to put the Goat Farm on the map, making it attractive space for the Atlanta arts community.
The creation of a community was at the heart of the development strategy for this complex, something that makes it very different from the other adaptive use projects explored in this exhibition. Additionally, unlike Ponce City Market and the Fulton Cotton Mill Lofts this complex developed without a nearby residential community. This relative isolation has allowed for the unique development of this space. In opening up the space to various events, Hallister has been able to bring people into the old Mill Complex and showcase the community and the architecture of the space.